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Take a look behind the scenes and see what community ideas and other improvements we are working on, as they are being developed.

SEO improvements 1

The upcoming release (end of november) contains a number of Search Engine Optimization (SEO) improvements, which you already can have a look at on our Labs server. This was initiated by the following idea on the (dutch) community Find vacancies in Google.

This is in short what it is all about. Many customers use the standard vacancy portal of peoplexs. It is easy to plug in to your website, easy to adapt and gives you instantly a nice featured career portal with jobalerts, tell a friend, etc. When the customer wanted more, you could use webservices instead which gives absolute freedom, but is more difficult (technical!) to implement. Especially if you wanted to do something with SEO, webservices were the only option.

We have now improved the standard vacancy portal so it is possible to improve SEO without the use of webservices.

This was the problem with the standard vacancy portal, a Google search result would show something like the following:

The title of the vacancy is unclear, it links to a page on peoplexs.com, and when you would click on the link you would only see the vacancy, and not the customers website around it as you would have seen it when you would have navigated to the vacancy through the company website.

Now you can use your own domainname, like vacancies.mycompanyname.com so in google you would see the correct domainname right away. The title is adaptable so you could show the name of the vacancy (or other info you might like to use as a title). And when you click on the link the vacancy is shown within the context of your website.

What to do? Change the setup in peoplexs (go to setup - customize - self-service - portals - vacancyportal - vacancyform - setup) and enter your current website domainname at "frame URL". Also connect the appropiate field in peoplexs you want to use as the title at "TITLE tag". Finally you would also need to enter in "frame redirect URL" the address of a script that has to be made by your IT departement (see below for more instructions for your IT departement).

But before changing this in peoplexs, sit down with your IT department or IT supplier and ask them to make some small changes to your website concerning the following wish-list (apologies for the upcoming technical language I will now usew, but then you can discuss it right away with your IT department):

  1. Change the DNS and add a new domainname, like vacancies.mycompanyname.com and let that link to ssl1.peoplexs.com. Use this new domainname only to be able to make the necessary links and dont change the domainname of you current (career) website.
  2. Make a script and put that on the webserver which opens the peoplexs iframe with the extra parameter "VacatureID", which we pass on when calling the script.
Thats it! With two small changes on your website and a simple setup change in peoplexs you can improve your SEO significally.

Maybe you have seen there were more options available in setup, which I will take up in another post on this lab, to be continued...

Leo

Comments (1)

Comments

Sound very interesting :-)

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Top 5 ideas:

  •  (4 votes)  Add FLAGS to report criteria

  •  (19 votes)  improve matching

  •  (3 votes)  Managers portal

  •  (10 votes)  Remove rejected applicants from manager portal

  •  (2 votes)  Apply with Linkedin

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